For McDonald’s 85th anniversary, let’s celebrate the joy it’s brought to generations, honoring its rich history, the memories it’s created, and the happiness it continues to serve up every day.
OOH
Activation
A QR code on McDonald’s 85th anniversary bags will let customers send digital postcards to family and friends, with the option to purchase physical versions through the app.
McDonald’s menu has stayed true to its classics over the years, but some limited-time items have built loyal fanbases of their own (looking at you, McRib). This special anniversary menu brings back favorites from across the decades, offering a taste of both the timeless and the iconic
Partnership
What better way to give back than by supporting their longtime partner, Ronald McDonald House Charities, an organization that’s been making a real difference for families everywhere.
With a free Birthday Cake McFlurry too!
Art Director: Kate Anders